01
Food first.
We believe most dog-health problems start in the bowl. So we start there too — whole, traceable ingredients, gently cooked.
Our story · Est. 2024
We make food
for the family member
who'd never read a label.
HapiPooch is the dog-shaped sister to The HapiFüd Company. Same nutraceutical kitchen. Same obsession with whole, traceable ingredients. Same belief that food is medicine — and that the people who'd never read a label deserve the most attention to it.
12k+
pups served
What we believe
Six things that do not budge.
We make a lot of small decisions every week. These are the non-negotiables we use to make them.
02
Small batches, named.
Every batch is small enough that we know its number, its day, and the dogs that helped taste-test it.
03
Live > shelf-stable.
Cultures that are alive heal more than cultures that survived a 9-month aisle. We cold-ship for a reason.
04
If we wouldn't eat it,
we don't put it in the bowl. (Most of our products you actually can eat. Bonus.)
05
Vet-formulated, founder-tasted.
Our consulting vet sets the bar. Our founder breaks tie votes — usually in favor of more turmeric.
06
Profits → causes. Always.
100% of profit funds canine cancer research and shelter wellness. Published transparently every January.
The originIt started with a dog
It started with a dog
named Hap.
Hap is a 13-year-old golden, the unofficial mascot of the HapiFüd kitchen. When his joints started talking back, our founder did what she does best: she went into the kitchen.
The first jar of Golden Paws Paste was for him. The second was for the staff. By the fifth batch, customers were asking — and we realized the same standard we apply to everything we make for people belongs in dog bowls too.
“If I wouldn't feed it to my own dog, I'm not asking yours to eat it.”
A short history
Built slowly, on purpose.
- 2014
HapiFüd is born
Founder Lisa Korbiel opens a small nutraceutical kitchen in upstate New York. The first product (Golden Tea Paste) is for her own joints.
- 2019
The kitchen scales — quietly
Word-of-mouth fills the order book. HapiFüd commits to a 100%-to-cancer-research giving model.
- 2023
Hap moves in
Lisa's 13-year-old golden retriever, Hap, develops stiff joints. The first jar of Golden Paws Paste is for him.
- 2024
HapiPooch launches
Six products, three months of vet-supervised testing, and a kitchen that now serves both species.
- 2025
12,000+ pups served
Subscribers across 47 states. First annual giving report published — $284,000 to canine cancer research.
- 2026
What's next
A research partnership with the Cornell College of Veterinary Medicine. More to come — slowly, on purpose.
The team
Three people behind every bowl.
A kitchen this small means you'll meet us. We answer email. We pick up the phone. (Yes, with a dog in the background.)
L
Founder & Kitchen
Lisa Korbiel
Built HapiFüd from her home kitchen in 2014. Now leads recipe development for both human and pup lines. Always smells faintly of turmeric.
M
Consulting Veterinarian
Dr. Mira Velez, DVM
Cornell-trained, 18 years in integrative veterinary nutrition. Reviews every formula before it leaves the kitchen. Has four dogs of her own (the toughest reviewers).
J
Kitchen Lead
Jamal Okonkwo
Trained pastry chef who pivoted to nutraceutical food after his rescue, Coco, was diagnosed with IBD. Treats every batch like dessert.
The sister brand
Same kitchen. Same standards. Different bowls.
HapiPooch was born inside The HapiFüd Company — a wellness brand that's been making artisanal, functional foods for people since 2014. Same nutraceutical kitchen, same vendor relationships, same obsession.
Visit HapiFüd →10+
Years in the kitchen
2
Species served
1
Standard for both
0
Outsourced manufacturing
Our giving · 2025 reportRead the full report →
100% of profits go directly to fund canine cancer research and shelter dog wellness programs.
In 2025 we donated $284,000 across four partners. We publish the full report each January — including which projects funded, what changed, and what we learned.
$284k
Donated 2025
100%
Of profit
4
Partners
12k+
Pups behind it
Where it went
- Morris Animal FoundationCanine cancer research grants$120,000
- Cornell Veterinary MedicineIBD + microbiome studies$98,000
- Best Friends Animal SocietyShelter wellness program$42,000
- Local rescue partnersFree product, fostering grants$24,000
Hi —
I started HapiFüd because my body wasn't getting any younger and the food I could find wasn't getting any more honest. I started HapiPooch because Hap's wasn't either.
Everything we make is something I've fed my own dog, tested with our vet, and watched a customer's dog get visibly better on. We don't have ten thousand SKUs and we don't want them. We have six things, and they work.
If we ever stop being able to say that, the company stops too. Thank you for trusting us with the best member of your family.
Ready to feed the good dog?
Take the meal builder, browse the pantry, or just say hi — we read every email.